I’m a creative director who works with companies and individuals to create, recreate and grow their brands. I champion like-mindedness, simplicity and collaboration on every project.

It’s All In The Pack I love food, I love packaging , and I love packaging design. I honed my years of experience in the advertising industry to tackle branding and packaging development with a different mindset, and opened my studio in 2012 after 10+ years in agencies (JWT, Leo Burnett, BBDO, FP7). I find it challenging, fun and rewarding to use a brand’s smallest medium to tell its big story.

The Secret Sauce Strong, memorable brands have bold, bright personalities and loud, fresh voices. To create and nourish them - besides the obvious mandatories - I believe that every project should be approached with healthy doses of curiosity, guts and humour. It takes mere seconds for your product to be chosen, and we need to be brave and adventurous enough to own those decision-making seconds.

Long Term Partnerships I've partnered with some amazing people and their brands, all of us working as a team with a shared sense of purpose, and a long view perspective of the brand and its growth as the market evolves.

Customised Work Flow Every brand is different, and every client is different. But everyone seeks simplicity and flexibility. I adopt a hands-on tailored approach that’s specifically designed to streamline every aspect of the projects journey: from briefing requirements, to concept, to final delivery. From the very first customised Brand Discovery Session, I tailor the entire workflow to suit the brand and the people behind the brand.