GOURMET | COCO LOVES CAKE

ALL YOU NEED IS LOVE. Cakes are fun, and pound cakes are no exception! The naming and identity for this range of small batch pound cakes is silly, fun and approachable, with a crew of weird and wonderful characters - Coco’s friends - endorsing their favourite cakes. The basic packaging mechanism is one kraft sleeve that acts as a unifying element to package all the cakes, with a sticker for each flavour.

CLIENT: Gourmet
YEAR: 2017EX
PERTISE:
Concept | Creative Direction | Packaging Design | Logo | Naming
ILLUSTRATIONS: Rania Mokkadem & Bassna Hassan

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