FOUR FAT LADIES
How much can you cake? The Four Fat Ladies were expanding their business, and in turn wanted to expand their identity. A new slogan, design system, verbal identity, updated colour palette, packaging system and its various implementations, as well as store branding concept led to a big, fat, fully fledged brand.
CLIENT: Four Fat Ladies
YEAR: 2017-2019
WHAT WE DID: Packaging Design | Slogan | Brand Copy | in-Store branding | Seasonal Branding & Merchandise | Menu Design
Photography: Yehia El Alaily
Food stylist: Sara Ibrahim
Booth Illustration: Hassan Hassan
