FRESKA | REBRAND
Surprise! Freska wafers needed a fresh, bright rebrand to appeal to its young, dynamic target, while maintaining the brand premise "Surprise/Endahish.” An exclamation point was added to the logo to highlight the surprise element, and several surprised - and surprising - characters are featured on every pack. A vivid, striking colour palette replaced the original brown brand colour, and dynamic product shots brought the brand to life.
CLIENT: Edita
EXPERTISE: Brand Strategy & Development | Concept | Creative Direction | Packaging Design | Logo Upgrade | Sub Range Naming
Freska featured illustrations of soccer players as part of the African Cup of Nations.
SOCCER PLAYER ILLUSTRATION: MOHAMED SALAH
THE BRAND CONTINUED EXPANDING INTO DIFFERENT RANGES
PRODUCT CGI: BEST OF BREED
FRESKA ALSO INTRODUCED A VEGAN RANGE IN 2023
