FRESKA | REBRAND

Surprise! Freska wafers needed a fresh, bright rebrand to appeal to its young, dynamic target, while maintaining the brand premise "Surprise/Endahish.” An exclamation point was added to the logo to highlight the surprise element, and several surprised - and surprising - characters are featured on every pack. A vivid, striking colour palette replaced the original brown brand colour, and dynamic product shots brought the brand to life.


CLIENT: Edita
EXPERTISE: Brand Strategy & Development | Concept | Creative Direction | Packaging Design | Logo Upgrade | Sub Range Naming

Freska featured illustrations of soccer players as part of the African Cup of Nations.

SOCCER PLAYER ILLUSTRATION: MOHAMED SALAH

THE BRAND CONTINUED EXPANDING INTO DIFFERENT RANGES

PRODUCT CGI: BEST OF BREED

FRESKA ALSO INTRODUCED A VEGAN RANGE IN 2023