HASSANEIN | EGYPTIAN STREET FOOD

Two sheikhs are better than one. Bringing the brand to life saw the creation of not one but two Sheikh Hassans as brand mascots, in a tongue-in-cheek expression of the brand name. One sheikh is happy, the other not so much.Neon yellow, black, white and grey as the brand colours, give the brand  a simple yet stylish and humorous character


CLIENT: Freiheit
YEAR: 2016
EXPERTISE:
ILLUSTRATION: Mohamed Salah