Cubie | FLAVORS
REAL REAL FLAVOR. Quanta built on their years of experience in the beverage industry in Egypt to create a range of locally produced purees, syrups, sauces and frappe powders.
Working closely with Makers Co to develop the brand mascot, we came up with the playful Cubie, who embodies the creative and playful spirit of every barista who seeks the best ingredients to craft delicious, imaginative and fresh recipes.
Cubie (a play on QB, which is short for Quanta Barista) is seen interacting with each flavours’ main ingredient, highlighting the young, playful and adventurous nature of the brand.
CLIENT: Quanta
YEAR: 2023
EXPERTISE: Brand Development | Brand Identity | Logo | Slogan | Creative Direction | Packaging Design
ILLUSTRATION: Makers Co.