TODO | CUPCAKES

GIRL POWER. The introduction of a new and unique product to the brands’ lineup called for a new addition to the Todo family - and so the first female Todo was born. The strategy behind introducing a female Todo to the brand was two-fold: first, to expand brand reach; second, to align with the type of new product introduced.
The Todo’s poses range between highlighting the products’ taste and freshness (baking and decorating) as well as a more humorous approach linked to her bustling social life and fun-loving attitude.