LA CUCINA DIVITA

Cutting It Close! This range of frozen pizza, frozen ravioli and fresh pasta sauces is handmade and authentic. A textured black background and vintage-inspired typography reflect the artisanal nature of the product. The die-cut window on the pizza box not only shows the product, but is a directional that the pizza should be sliced diagonally. The back of each pizza box features different, delicious additions that can complement the product.


CLIENT: Gourmet
YEAR: 2019
WHAT WE DID: Concept | Creative Direction | Slogan | Packaging Design