PICKY BAKER | REBRAND

Picky Baker approached me with an existing name and packaging design. They team wanted a brand refresh, but we ended up revamping the entire range, which includes bread, flour and bread crumbs.

The concept was to personify the picky baker, and so we worked on creating a proud and friendly baker to represent the brand. Standing in an authoritative stance, the baker is at the forefront of the pack, proudly showcasing each product.