temmy’s instant belila | rebrand
TRADITION & NOSTALGIA. Traditional Belila has been bringing families together for generations, always prepared by mothers. However, its long prep time made it a daunting dish in todays fast-paced world. The rebrand of Temmy’s product innovation, Instant Belila, focused on the main insights linked to the traditional dish: family, and mothers.
CLIENT: Kellog’s
YEAR: 2019
EXPERTISE: Concept | Creative Direction | Packaging Design
ILLUSTRATION: CacheteJack.
PHOTOGRAPHY: Yehia El Alaily
FOOD STYLING: Sarah Ibrahim.