TODO | REBRAND

TODOS ON THE LOOSE. On the market since 2010, Todo needed a brand refresh. While larger than life on socials and TV, the packaging didn’t reflect the brands’ humorous and energetic nature. We brought the Todos in all their glory to the shelf, therefore cementing the brands’ personality in the physical realm. We chose a Todo representative for each cake, allowing each one to showcase his unique quirks and fun-loving nature in relation to the product.