GOOD EARTH | BRAND DEVELOPMENT

HUNGRY FOR BETTER. The brand approached with just their logo and their passion for their brand story. We worked together to create a brand for their plant-based products, which included meat and dairy. The concept focused on creating an earthy, friendly identity that directly reflect the “good” and the “earth” aspect of the brands’ essence. The overall look and feel is quirky with a touch of humour, with a bright yellow and an earthy brown to reflect the